Discount Pricing on Web Design Services
If you are in the wedding business, or about to start a wedding business, there is absolutely no question that your business needs its own website. 80% of consumers today use the internet to search for products, services and retailers in their local area. Most consumers today expect a business to have its own website – it’s a fast and convenient way for them to learn more about a business. A Facebook page is not sufficient to establish a credible online business presence. Prospective clients expect a serious business to have a website of its own. Its a measure of credibility.
Consumers come to your website to get a feel for who you are and what you’re about, in addition to practical info like hours of operation, contact details, photos of your work, client testimonials or reviews, etc. If you don’t offer that convenience to customers when they’re actively looking online for what you offer, you’re missing an important and cost-effective opportunity to put your marketing message in front of your target customer and attract them to come to your store.
Through a special arrangement with a team of web designers, the Institute of Weddings has arranged for you to have a 5 page website (responsive/ mobile friendly) designed for your wedding business at only $249 USD. We’ve used our buying power to arrange volume pricing for our students and members. Comparable five-page responsive sites offered by web design firms can often cost $500-$1000 or more ($500 being considered a very good price).
Your website will be designed to all the latest technical standards, and very importantly, mobile-friendly so your site will be fully accessible on mobile phones – this very important in today’s market since over 65% of consumers use mobile phones when researching vendors, and that number is continually to rise rapidly. In fact, having a responsive design (mobile friendly) is so important that Google, the world’s most widely used search engine initiated a policy of using responsive design as a ranking factor over a year ago (in other words, one of the factors Google considers when deciding how well to rank your site is whether or not your site is mobile friendly – your site will rank better if it is mobile friendly than it will if it is not).
Please contact support@instituteofweddings.com to make arrangements for having a website designed for your business.
Why Your Website Must Be Mobile-Friendly (AKA: Responsive Design)
To stay visible on Google, all websites are now required to be mobile-friendly.
Google has taken a stand on the importance of mobile-responsive websites, stating that in order to continue ranking in its search engine, all websites should now be mobile friendly to ensure a good user experience for all visitors – that’s how important this issue is. For over a year, Google has been gradually rolling out algorthym changes that are putting this new ranking factor into effect. That means that at any point, a non-mobile friendly website could literally lose its search engine visibility overnight with a simple Google update – this happens to businesses and website all the time.
65% of internet users are on via mobile devices
The number of people searching the internet on mobile devices has now surpassed the number of users searching on desktops. (Source: Comscore). As a professional service provider, you need to stay relevant in today’s market or you risk losing business to your competitors. Have you ever gone to a non mobile friendly site on your phone? The text is tiny, part of the content may be non-viewable and falling off the screen. You may have difficulty with navigation, and ultimately you just leave in frustration. When potential clients come to your website and have that experience, you have likely lost a client that never go the chance to connect with your business.
If you are in the wedding business, or about to start a wedding business, there is absolutely no question that your business needs its own website. 80% of consumers today use the internet to search for products, services and retailers in their local area. Most consumers today expect a business to have its own website – it’s a fast and convenient way for them to learn more about a business. A Facebook page is not sufficient. Prospective clients expert a serious business to have a website of its own. Its a measure of credibility.
Consumers come to your website to get a feel for who you are and what you’re about, in addition to practical info like hours of operation, contact details, photos of your work, client testimonials or reviews, etc. If you don’t offer that convenience to customers when they’re actively looking online for what you offer, you’re missing an important and cost-effective opportunity to put your marketing message in front of your target customer and attract them to come to your business.
Find & Register a Domain Name:
Use this domain registration tool to search for, find and register a domain name for your website at very competitive pricing.
Hosterocious.com
Search Engine Optimization Services (SEO)
Once your website is live online, there are specialized techniques that can be used to help it gain visibility in Google and rise in rankings. This is called Search Engine Optimization or SEO for short and is a highly specialized area of expertise. Most businesses hire SEO firms or specialists to help their websites attain visibility in Google. These services can be quite costly since it does require a very advanced level of skill and knowledge. However, once again, The Institute of Weddings has used its buying power to secure volume pricing on SEO services for our students and members. Once your site is live, contact support@instituteofweddings.com for information on the various services that are available and pricing.
