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 The
Goal of This Course...
One
of the things people enjoy most about floral design is the
inventiveness and freedom which is so much a part of it. However, a
firm understanding of the recognized guidelines and fundamental
principals of floral design must be mastered in order to provide the
designer with a solid foundation from which to spread her/his
creative wings.
The
goal of this course is to demonstrate fascinating techniques,
methods, principals and theories of floristry as they pertain
specifically to wedding floral design, in addition to offering
inspiration in the form of innovative and creative approaches and ideas.
This
intensive, comprehensive course will explore design theory so that,
when combined with your creativity and imagination, this base of
formalized knowledge will enable you to create arrangements which
have wonderful structure, a universal sense of appeal, and deliver
amazing visual impact - in other words, quality arrangements which
look sensational. But don't let the word 'theory' make you 'creative
types' uneasy. Floral design is first and foremost an art form, and
we will treat it, appreciate it, and approach it as such in this
course. Therefore, although it is important to understand the theory
of good design, this course is not about memorizing endless rules of
design theory. After all, what is art if it isn't about expressing
your own personal taste and sense of style, and allowing your eye to
create a work which it naturally finds pleasing?
 Behind
every breathtakingly beautiful bridal bouquet or arrangement lies an
understanding of some rather 'mechanical' procedures which you will
learn in this course. For example, properly processing and
conditioning flowers or greenery so that they remain at optimal
freshness during their long hours at the center of attention is
critically important in creating an exquisite design. It is also
essential to have solid knowledge of the proper methods of bouquet
construction if you are to design bouquets which show well and are
durable. Having a firm understanding of the various wiring and taping
techniques for wedding bouquets, corsages, boutonnieres and other
arrangements will give your designs strong support and good shape,
ensuring that they maintain the look you intended for them to have,
and that they remain well assembled from the time they are delivered
to the wedding right up until the moment the music stops playing and
the last guest leaves.
An
exceptional designer will also always want to pay very close
attention to the finishing details; there are many possible extra
little touches which can transform an ordinary bouquet into one which
is absolutely awesome. We'll teach you how to create pretty stem
wraps, lovely bouquet collars, and exquisite handle treatments -
because when it comes to wedding floral design, the details make all
of the difference!
The
Tools and Knowledge You Need to Succeed
To
be a wedding floral designer it is essential to have the technical
knowledge and skill taught in this course. However, while some
courses strive to make the art of floral design seem overly
complicated, this course has been developed to do precisely the
opposite. The objective is to show you how really simple all of the
techniques, processes, methods, and procedures actually are once you
understand them, and how very attainable the skills to become a
proficient wedding floral designer are when they are presented in the
right manner. With the instruction provided in this course, anyone
with the desire to learn wedding floral design can be creating
beautiful flowers for weddings in just a short time. We boil down all
of the theory, techniques, methods and approaches so that they are
easy to understand, to utilize, and to apply into your own design work.
Better
yet, this course will provide you with the solid foundation of
knowledge and understanding to create designs of your own, and to
have the ability to design the flowers you see in photos. With the
fundamentals you will learn in this course, you will never be
dependant on someone else to provide you with instructions or
'recipes' for making floral arrangements. This course gives you the
tools you need to be able to design independently.
If
you are not already familiar with The International Institute of
Weddings and SuperWeddings.com and would like to learn more about our
credentials click here.
 The
Wedding Floral Designer
Flowers
play a major role in wedding décor, and lend themselves to
wedding fashion. They provide a significant focal point at any
wedding. And so, the role of the wedding floral designer is an
important one. So much so that it is quite likely that the bride will
remember the person she selects to design her wedding flowers for
many years beyond her big day. Flowers help the bride achieve that
fairy tale effect which she has been dreaming of since she was a
little girl. Surrounded by such things of beauty and luxury on her
wedding day, the bride is made to feel like a princess, if just for
that one brief day of her life. As the floral designer, you will be
instrumental in helping to create that feeling for her. What could be
more exciting or rewarding?
As
a wedding floral designer, you've got one of the best jobs in the
world. You get to constantly surround yourself with people who are at
the happiest points in their lives, and you will make an important
contribution to one of the most memorable days they'll ever
experience. When you have the opportunity to work in not one, but two
glamorous fields - the floral industry and the wedding industry -
you'll exist in a world of happiness, anticipation, excitement,
prestige, glamor, and romance, constantly surrounded by beautiful things.
This
course will provide you with a foundation of knowledge to develop
the skills to design wedding flowers, beautifully and professionally
- as a career, as a business, or if you prefer, simply as a
pleasurable pass-time doing flowers for the weddings of friends and
family. You'll impress everyone around you with your newly developed
talent, skill, knowledge, and floral design ability.
 A
Career or Business in Wedding Floral Design...
The
Dream Acheived - Right: A Floral Design Shop opened by one of our
graduates following completion of this course.
Once
you have completed this course, you will have the ability to go into
business as a wedding floral designer if you so choose. Our self-study
training manual, How to Start & Operate a Wedding Floral
Business is available for anyone who is interested in pursuing this
path, and since 1999, has helped hundreds of people just like you to
establish their own wedding floral businesses, often working from the
comfort of their own home. It will pave the way for you to
successfully, affordably, efficiently, and quickly establish your own
business as a wedding floral designer. It will provide you with the
specific and detailed information you need to know to become a major
player in your area for the services you will offer. If you already
have a small business as a wedding floral designer, the business
training manual will provide you strategic business knowledge to
propel your business to heightened levels of success, to attract more
customers, and to enable you to operate your business more
effectively. And if you currently operate some other form of business
within the wedding industry, the wedding floral business course will
show you how to successfully add wedding floral design services to
your operation in order to significantly expand your base of revenue
and provide the bride with a more extensive, full service shopping
environment. If you wish to order the Floral Business Training Manual
with the design course, we'll ship both orders together so you save
on shipping charges.
Students
of All Ages
We
are pleased to accept students of all ages. Our training materials
are written in an easy to understand, enjoyable, yet highly
informative manner. So whether you are 19 or 90 years of age, and
everything in between, this course will be of benefit. All you need
is a passion for flowers and weddings, and a genuine desire to learn.
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