Background on the International Institute of Weddings

The International Institute of Weddings is dedicated to the provision of the highest quality of training, support, and professional development for wedding consultants available in the industry. It is our goal to set the standard for excellence within the wedding consulting profession. We are committed to the advancement of the wedding industry, and to your success within it. We strive to heighten the depth of professional fulfillment, satisfaction, enjoyment, self-confidence, and reward derived by you, our members.

The International Institute of Weddings is a provider of some of the most in-depth professional training for wedding consultants available in the wedding industry, both at entry level as well as more advanced levels of ongoing professional development. We offer intensive and fully comprehensive home study courses and training guides in Wedding Consulting, in addition to other specialized areas.

The Institute is deeply committed to the provision of expanded formalized professional development for our consultants and members. We are currently developing a number of advanced training programs for the professional wedding consultant who desires to further enhance her/his skills in any number of different areas (theme development, wedding decor and design, etiquette, etc). Our approach with each of our programs is to provide a highly practical level of knowledge which can be immediately applied to provide direct benefit. We are aware that this is something which is often lacking in the industry, and we understand that this aspect of "practical" information is critical to any consultant's success; that it is what sets the success of our training apart from that offered by other programs.

The Institute administers a trade association for wedding professionals who are dedicated to the highest standards of professionalism and ethics which the Institute represents, and to improving themselves through on-going professional development. The International Institute of Weddings Professional Association was established to foster enlightened professional performance through enhanced knowledge and education, while promoting the highest standards of professional conduct and ethics among members. The goal of the Association is to support and aid members in providing a superior level of service and in producing outstanding results for clients within the wedding industry. The Association strives to enlighten, advance, strengthen, support, and promote the wedding professional in his or her career or business. We aim to enhance the integrity of the wedding industry through the association's "Standards of Professional Conduct".

The Association provides members with valuable business and industry information through its newsletters, research and data, courses, and publications. We strive to foster a spirit of cooperation and the exchange of ideas among members, and to cultivate the highest standards of business practices and professionalism, while instilling confidence within those who look to us for leadership. The Association keeps members on top of industry trends and relevant, practical business information through it's quarterly newsletters. Conferences and seminars for learning, networking, and professional development are planned for the future.

Membership with The International Institute of Weddings enhances your credibility as a serious and committed wedding professional. It creates confidence within prospective clients and signifies your commitment to the wedding industry. Show your commitment to the highest standards of professionalism and service in the wedding industry by displaying your membership certificate.

Registered members are authorized to use the title "Member of the International Institute of Weddings", "Member in Good Standing of the International Institute of Weddings", or "Proud Member of the International Institute of Weddings", and are authorized to use the Institute's name and trademark, in their advertisements; brochures; press releases; web site; media interviews; and promotional materials.

The mission of the Institute is two-fold: To provide the wedding professional with the most thorough and practical education possible, in addition to providing ongoing opportunities for professional development and advancement; and to produce exceptional service providers and professionals for the couple who is preparing for what is likely to be the single most important event of their lives. In producing better, more knowledgeable, qualified, and committed wedding professionals, we can help produce better weddings! The long term, abstract, "macro" aim of the Institute is to elevate the level of skill, commitment, ethics, confidence, and professionalism within the industry so that, ultimately, increasing numbers of couples walk away with memories of weddings which went off without a hitch, and surpassed even their own most imaginative dreams. For this to happen, it must start with the wedding professional.

All wedding professionals will find benefit and support with the International Institute of Weddings - be they home based or store front, large operations or small, on-line or traditional, newcomers to the industry or well established major players. We are committed to bettering wedding businesses of all shapes, forms and sizes; in all countries through out the world, and in all sectors within the industry. Further, we do not limit membership to only those professionals who have trained through the Institute - all wedding professionals who share our philosophies and ideals are welcome to apply for membership.

The International Institute of Weddings is operated in association with SuperWeddings.com, a well respected popular on-line wedding resource utilized by engaged women - as well as professional wedding consultants - who turn to SuperWeddings as a reliable and accurate source of information about weddings, and an inspiring source of creative ideas for weddings. While the Institute is focused on the wedding professional, SuperWeddings gives us a valuable presence in the consumer market, allowing us to keep our finger on the pulse of today's bride, and transfer that level of up-to-the-minute understanding of the wants and needs of today's bridal consumer to our members and students.

SuperWeddings.com is recognized as a respected wedding resource on a world-wide level for the quality and uniqueness of its content. It is widely referenced by both wedding consultants and brides-to-be around the world as a trusted source of accurate, in-depth, and inspiring wedding information. On-line since 1999, each day SuperWeddings.com receives visitors from some 83 different countries on average - apart from, of course, the United States and Canada. SuperWeddings.com was named by Living TV in the United Kingdom as one of the 6 "Best of the Best" wedding resources on the internet; has been showcased on many major internet portals across the globe and repeatedly featured in the national media. SuperWeddings.com is also a content provider for other popular wedding sites on the internet where Ms Kevich's expertise can be found.

The International Institute of Weddings requires that the conduct and practices of its members is consistent with our prescribed standards for reputable business behavior. Commitment to these principles is implicit to membership and is essential to (a) establishing and maintaining higher levels of consumer confidence for bridal consumers, and to (b) the advancement and elevation of the wedding profession and the industry as a whole. A commitment to fair and equitable business practices, to ethical and reputable conduct, and to building and maintaining professional relationships with colleagues in the industry is at the core of advancing the respectability of this rapidly growing field of professionals. As responsible and reputable wedding professionals, it is incumbent upon us to remember that we are entrusted with performing a role in the single most important day of a couple's life, and it is critical that we understand and appreciate the magnitude of that obligation. Every member of The International Institute of Weddings will ensure that his or her professional conduct is consistent with our goal to advance the public perception of the industry throughout the world. The conduct of each individual member directly impacts this result.

The International Institute of Weddings was founded by, and is directed by, wedding expert Linda Kevich, who is also the editor and creator of SuperWeddings.com. This offers our members and students a variety of benefits and support systems, which include opportunities for exposure on SuperWeddings.com, referrals to brides in your area who wish to be contacted by a wedding, as well as others.

Members are authorized to use the SuperWeddings trademark in their advertisements, brochures, and other promotional materials. SuperWeddings.com is becoming an increasingly well recognized 'brand' name among bridal consumers, therefore, the ability to use both the SuperWeddings name and The International Institute of Weddings name as a consultant offers double the advantage in terms of establishing credibility and recognition for yourself as a professional wedding consultant.

Members are further authorized to use the title "Member of the International Institute of Weddings", "Member in Good Standing of the International Institute of Weddings", or "Proud Member of the International Institute of Weddings" in your advertisements, brochures or other promotional materials, press releases, web site, and media interviews.

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